Stagecoach to Smith and Nephew

From Monday 3rd September, Stagecoach in Hull are diverting some weekday journeys on Service 1 between Hull City Centre and the Boothferry Estate via English Street and Jackson Street to serve the Smith and Nephew complex; these journeys will be numbered 1W.

From Hull Interchange, the 0645, 0710, 0730, 0750, 0810 and 0830 will operate via Smith and Nephew, as will the 1706 and 2210 from Boothferry Estate (1728 and 2225 at Smith and Nephew). These journeys will be supplemented by service 10W (of which more in a later post) from Hull Interchange at 0715, and from Smith and Nephew at 1710.

I'm wondering if Hull's recent Local Sustainable Transport Funding award has prompted the Smith and Nephew diversion, with the funding intended to improve access to employment?

In addition service 1, and associated service 2, will have minor timing alterations to improve punctuality.