New service 23/C

With the new ExecutiveConnect 3 timetable starting today, the last departure from Lincoln to Grimsby was moved forward from 1740 to 1710. However that is not the last bus from Lincoln to Grimsby - not that many people will know. Without any announcement that I can find a new service 23/C has been introduced following the same route as service 3. The new 23 will depart from Lincoln to Market Rasen at 1740 Monday to Saturday before continuing as a 23C to Grimsby. Postings on the Stagecoach East Midlands Yahoo Group report a change of bus will be required at Market Rasen.

Apart from the lack of publicity, the choice of service number is also odd. There is also a separate service 23 operated by PC Coaches under contract to Lincolnshire County Council. It also links Caistor and Market Rasen to Lincoln. While it follows a very different route, surely the new 23 could confuse passengers?