EYMS replaced their main Bridlington to Flamborough service 510 with new route 14 on Tuesday 8th May, as part of wider changes to their Bridlington Town Bus Network. The service remains hourly Monday to Saturday daytimes (including peak time).
The difference comes from a revised, more direct route in Bridlington. The 510 had operated in from Flamborough via Sewerby Road, St Aidan Road and then a one way loop via Queensgate, Quay Road (Health Centre), Bridlington Bus Station, Flamborough Road and a different part of Queensgate back to St Aidan Road, Sewerby Road and Flamborough.
New service 14 simply routes via Limekiln Lane, Eighth Avenue and Flamborough Road to/from Bridlington Bus Station, a far more direct route, especially inbound, however with the loss of access from Flamborough and Sewerby to the Health Centre and East Riding College (close to Queensgate). The 14 replaces the 512 and 513 along Limekiln Lane and Eighth Avenue which had operated every 45 minutes, and also the hourly 504.
Most of Sewerby Road is now covered by hourly service 6, whilst hourly service 5 covers part of Queensgate. However St Aidan Road has been left with a very limited three day a week service on revised route 504, now operated directly by East Riding of Yorkshire Council.
The 14 takes 25 minutes from Flamborough North Landing to Bridlington Bus Station, as opposed to 30 minutes on the 510, whilst in the opposite direction the 14 takes 29 minutes compared to 23 minutes on the 510 (4 of these extra minutes are between Sewerby and North Landing where there has been no change of route). EYMS noted in their announcement of the 14 that "
The new shorter route should also help buses keep to time better", indicating punctuality may have been an issue.
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