With financial support from East Riding of Yorkshire's Bus Service Improvement Plan Plus funding, East Yorkshire increased the Saturday daytime frequency of service 121 between Hull, Beverley, Driffield and Bridlington from hourly to approximately half hourly between Beverley and Bridlington on Saturday 3rd February. The service otherwise operates hourly daily daytimes with a reduced evening service; as such the Saturday daytime frequency is now double the remainder of the week.
There are new 'shorts' from Bridlington to Beverley at 0950, 1040, 1150, 1240 and 1450, along with a new 1350 Bridlington to Hull; the '50' minute past the hour additions fit in perfectly for an even interval half hourly service. In the opposite direction, extra service operate from Beverley at 1130, 1340, 1440, 1545 and 1640, and from Hull at 1148 and 1702. Some fit in perfectly for an even interval half hourly service, others don't; though it's worth noting that from Hull to Beverley the two extra journeys need to avoid duplicating the 1155 and 1655 service 23's.
It's an interesting increase, with lots of open countryside between Beverley and Bridlington, only one intermediate town and not many large villages. That being said, this increase is very much 'baby steps'. If it's a success and that leads to a 6/7 day a week half hourly service, then the extra journeys could be combined with the existing hourly 23 between Hull, Beverley and Molescroft to offer a half hourly Hull to Bridlington provision.
Elsewhere, with effect from 28th January, East Yorkshire made some other small but notable changes to the 121. The 0644 (Mon-Fri)/0657 (Sat) Nafferton to Hull now starts back in Bridlington at 0621 (Mon-Fri)/0635 (Sat), providing a 59 minutes earlier Mon-Fri/50 minute Sat earlier first departure from Bridlington. To balance this out, the 1840 Monday to Friday Bridlington to Hull service is split at Beverley, with a new Monday to Friday 1940 Beverley to Bridlington added, providing a later last service from Beverley to Bridlington by 1 hour 16 minutes. On Saturdays the previous last 1825 service 121 departure from Bridlington now operates at 1850, which it appears is worked 'off' the previously mentioned 1702 from Hull.
Overall it looks like 1 Monday to Friday 'board' has moved from Hull to Bridlington depot. On Saturdays the equivalent 'board;' also appears to have moved depot, but Hull are picking up some of the new Saturday extra journeys instead.
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