An information request

A while ago I saw this on VOSA:

21. PB1073204/1 - CHRISTOPHER IAN WILKINSON T/A STUDLEY CARRIAGES / EAST COAST TRAVEL, FLAT 5, 17 FERNDALE TERRACE, BRIDLINGTON, YO15 3AU
o Registration Accepted by SN
o Starting Point: Bempton
o Finish Point: Bridlington
o Via: Buckton
o Service Number: 933
o Service Type: Normal Stopping
o Effective Date: 08-SEP-2009
o Other Details: Monday to Friday

I've not found this service on the traveline website. Does anyone know anymore about it? Is it a schools service or in competition with EYMS?

If you do have any information I would be grateful if you could post it as a comment on this blog post.