Stagecoach in Hull LINQ

Anyone know any more about this? From VOSA:

 

PB0001484/293 - LINCOLNSHIRE ROAD CAR CO LTD, PO BOX 15, DEACON ROAD, LINCOLN, LN2 4JB

• Registration Accepted
• Starting Point: Clough Road
• Finish Point: Newland Avenue
• Via:
• Service Number: LINQ
• Service Type: Normal Stopping
• Effective Date: 07-SEP-2013
• Other Details: New Shuttle Service between East Hull and Newland Avenue via Old Town