For some years now, Lincolnshire County Council subsidised service 25 has run between Ludford, Binbrook, East Ravendale, Waltham, Matthew Telford Park/Scartho Top and Grimsby. A peak time service has been provided between Binbrook and Grimsby Monday to Friday, and a 'shoppers' service from Ludford to Grimsby on Tuesday, Friday and Saturday, all operated by Stagecoach.
In July the weekday peaktime service was replaced by a timetabled CallConnect service 25A between Binbrook and Waltham, for connections onto Stagecoach service 10 to/from Grimsby Town Centre. This largely does the same 'job' as the old 25 peak time service, but probably results in a cost saving from using a CallConnect vehicle and driver that would otherwise be providing a demand responsive service, as opposed to using a separate vehicle and driver as happened until July. The need to return the CallConnect vehicle and driver to their main demand responsive role as soon as possible though probably explains the service's truncation in Waltham. An en-route change is far less attractive than a through service of course, and the Matthew Telford Park/Scartho Top part of the peak time service 25 within North East Lincolnshire is not replaced, leaving the area without a peak time link to/from Grimsby Town Centre.
Stagecoach continue to operate the 'shoppers' service 25 from Ludford to Grimsby, but the Saturday journeys have been withdrawn, reducing the 25 to a Tuesday and Friday only link.
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